How you plan your holiday? For me, I am always the one who plan everything above. I have to book the hotel and ticket one month before I be there. And I tend to use Booking.com to book my hotel. Sometimes you can find very cheap hotel at there. And I also found a really fancy and cheap hotel on that website for my friends’ holiday in Gold Coast.
Thus, today I will compare 4 different travel/hotel booking sites—Booking.com, Trivago, TripAdvisor and Wotif.
- Site traffic
We cannot have the full data from Alexa.com but we still can grab some useful information as a free user. After the cooperation between these 4 websites, the first thing I noticed is the global ranking. Apparently, Booking.com is the most famous one in these 4, and followed by tripadvisor. Trivago is only rank at 3086, in my opinion, is due to its simple webpage, which is not as fancy as others. Seems like not many people choose to use wotif.com, its ranking is way too low compares to others.
Honestly, I am a little bit surprised with this result. Because I thought there might be more people use tripadvisor than booking.com. The screenshot of the commons leaved in tripadvisor always be the evidence of the ranking of hotels.
Similarly, from the picture of historical traffic trends, we can see that all traffic sites are increasing except wotif.com, it dropped 2826 rank during the past 6 months. The rank of booking.com and tripadvisor.com all increased 23% respectively. And trivage.com increased from 4795 to 3086 between Aprils to September. The traffic site of trivago.com has the highest amount of increase.
Therefore, these pictures show the search traffic data and analysis where people find these websites. Wotif.com has 24.6% search visits and 3.63% of it comes from the key work accommodation. Tripadvisor.com has 28.7% search visits and most of it comes from the direct search of its name. Trivage.com has 22.4% search visits and facing 2% decrease, and all of its search come from the search of anything related to trivago. Same things happens to booking.com, its name already big enough for its search visitors to find its website directly and its search visits is 16.4% and 1% increased.
- Product offering
Although all these websites offer hotel booking, there are still lightly differences between these 4 websites.
Booking.com: Hotel, homes and apartments, business,
Trivago: Hotel
Tripadvisor: Hotel, flight, vacation rentals, restaurant
Wotif.com: Accommodation, flight, packages, activities, car hire
- Target market
First of all, from these screenshots we can tell that these 4 webpages are the most popular in on of the countries. Wotif.com is really popular in Australia, and I assumed that is because it includes car hiring. Booking.com is really popular in Italy. It ranks 17 in Italy. Both trivago and tripadvisor are better known in United States. In my site of view, these mean that these websites should have some different market strategies in these countries.
Also, we should check the advertisements. Sometimes, companies tend to put their target market inside their ads to attract the visitors they plan to.
Summarized the target market of different websites.
Booking.com: Family and business
Wotif.com: Vocations
Trivago: People who finding the place they can trust
Tripadviso: People who willing to live in better accommodations
Also, from these pictures we can see that female and people who have higher education are more likely to book their trips or hotels online.
- Mint data
5. References
- https://mintglobal-bvdinfo-com.ezproxy.canberra.edu.au/version-2015820/Redirect.serv?_CID=15&context=EPJHBMPK6I3MAAZ
- http://www.tripadvisor.com/
- http://www.trivago.com.au/
- http://www.booking.com/
- https://www.wotif.com/
- http://www.alexa.com/siteinfo/trivago.com
- http://www.alexa.com/siteinfo/tripadvisor.com
- http://www.alexa.com/siteinfo/booking.com
- http://www.alexa.com/siteinfo/wotif.com
- https://www.youtube.com/watch?v=cGFimiB4bVQ
- https://www.youtube.com/watch?v=6-OXqGVDfKA
- https://www.youtube.com/watch?v=OtsmJgmGOiQ
- https://www.youtube.com/watch?v=9k27rqOyCec
Lorraine's blog 
really good!!!!!!!!!!well-organised and very-informed
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